MEDIA ANALYSIS

Media clipping services used to be simple - a pile of newspapers, a pair of scissors and patience was all that was required. Nowadays, with the explosion of online resources it's next to impossible to keep up with consumer and critical reactions to a new product on all the newsgroups, mailing lists and web sites.

I2E can automate the extraction of reviewer comments, customer complaints or praise and competitor claims. With appropriate product knowledge, the technology can be applied to any domain.