Real world evidence provides significant insight into how a drug or drug class performs or is used in real world medical settings. Real world evidence (RWE) and real world data (RWD) can inform all phases of pharmaceutical drug development, commercialization, and drug use in healthcare settings.
The ability to quickly transform real world data sources (e.g. EHRs, or patient-reported outcome data from forums, social media) into evidence can improve health outcomes for patients by helping pharmaceutical companies be more efficient in drug development and smarter in commercialization.
Voice of the customer call feeds: a valuable source of real world data
One source of patient reported outcomes available to pharma companies are the feeds that come into the 1-800 call centers – calls from patients, carers, healthcare professionals or pharmacists, asking questions covering many different issues, such as: