Spur key pharma insights with NLP and anonymization services

September 17, 2020
Venue:

When: Thursday, September 17, 2020, 2020

Time: 11:00am EDT; 8:00am PDT; 4:00pm BST; 5:00pm CEST.

Duration: 60 minutes.

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How NLP and anonymization support safe, effective decision-making from unstructured text 

Are you realizing the full value in your organization’s sensitive data? 

Extracting the value from unstructured data and addressing privacy concerns are common challenges organizations face when trying to glean insights from data. Advancements in artificial intelligence and machine learning (AIML) have led to natural language processing (NLP) and anonymization capabilities that overcome these challenges and empower organizations to safely innovate with data.

By efficiently extracting the information in unstructured data in a privacy-preserving way, organizations can uncover valuable insights and support better decision making across the drug development life-cycle.

Join IQVIA’s Linguamatics and Privacy Analytics teams as we explore ways in which pharma sponsors have used NLP and statistical anonymization to help:

  • Spur drug development, evaluate new hypotheses from historical trials, and improve clinical trial design
  • Access social media and patient forum data for secondary research, patient stratification and innovation
  • Source and link real-world patient data to support drug commercialization and market access
  • Discover personal information held in documents and unstructured data sources in support of compliance, such as GDPR

Speakers

Sarah Lyons
General Manager of Privacy Analytics, an IQVIA company
Jane Z. Reed, PhD
Director, Life Sciences at Linguamatics, an IQVIA company