Time: 8:00am PDT, 11:00am EDT, 4:00pm BST, 5:00pm CEST
Duration: 60 minutes
In pharma and healthcare, understanding the real world impact of therapies on patients is critical. Real world insights (RWI) can inform all phases of drug development, commercialization, and drug use in healthcare settings. These insights can shed light on real world clinical effectiveness or safety profiles of products across a broad patient community. RWI can be used to assess patient-reported outcomes, provide input for product reputation management, help with key opinion leader engagement, and more.
However, many real world data sources, like electronic health records, patient forums, social media etc., contain unstructured text. Many of our customers are using the power of Linguamatics Natural Language Processing (NLP) platform to transform these unstructured sources of real world data into actionable structured real world insights that can be rapidly visualized and analyzed. This webinar will present an overview of customer success stories and show best practise use of our NLP technology for real world understanding.
What will you learn?
- How natural language processing (NLP) text mining can extract relevant structured data from unstructured text using ontologies, flexible queries and linguistic processing
- Real-life success stories from pharmaceutical companies such as Novo Nordisk, Bristol-Myers Squibb and others who are using NLP to access and gain valuable insights from a variety of data sources including call center feeds, patient blogs and forums, field medical affairs notes, and electronic medical records.
Who should attend?
- Anyone with an interest in getting better value from their real world data streams and integrating diverse data sets to provide knowledge relevant to patient outcomes, product positioning and more.
- Professionals in Medical affairs, Scientific affairs, Real World Strategy and Analytics, Product or brand teams.