NLP Summit 2022: Panning for gold: Surfacing novel content to drive richer conversations - Hywel Evans, IQVIA

As organizations engage with key stakeholders such as physicians, key opinion leaders and digital though leaders it is vital to be able to find relevant, specific content to answer questions and drive rich discussions. Over time these rich interactions can themselves form the basis for rich datasets that inform teams about emerging topics and effectiveness of communications. Find out more about text mining can unlock valuable data in pharma for stakeholder engagement.