When:
Time: 8:00am PDT, 11:00am EDT, 4:00pm BST, 5:00pm CEST
Duration: 60 minutes
Are you finding that you’re missing out on the full potential of social listening? For many indications and disease areas, relevant social content can run into millions of posts, and getting meaningful analysis, insights and content from this data is a challenge. Join us to heard about how NLP-driven, enterprise-wide Social Media Intelligence is helping teams to build long-term capabilities in this area. By combining data integration, NLP for topic analysis, machine learning for classifying posts to reduce noise and automated visualization, teams can respond more quickly to new trends and review only the richest most relevant content.
What you will learn:
- Get a better understanding of the significant challenges life-sciences companies face in organizing and processing large unstructured social data
- Gen an informed perspective on how to mitigate these challenges and generate actionable insights from unstructured social conversations at scale
- Learn how NLP-enabled social media intelligence can inform launch-related decisions and drive effective physician and patient outreach
Speakers
Hywel Evans
Director, NLP for Medical Affairs & CommercializationHywel Evans
Hywel Evans leads the development, application and delivery of IQVIA’s (formerly Linguamatics) NLP offerings within Medical Affairs and Commercial Pharma teams and has been with IQVIA for over 6 years. He also leads the NLP Insight Hub offering, which transforms and integrates information from a wide range of structured and unstructured data sources into a single convenient platform. Hywel was previously a Principal leading Real World Technology & Analytics for the APAC region based in Singapore, leading a team of data scientists and consultants in the design & delivery of analytics solutions, and the development of real-world data assets and collaborations. Hywel has consulting and technology experience across life sciences, healthcare, financial services and consumer industries. He has expertise in building analytics and data teams, delivering data driven strategies, designing and executing behavioral insights and stakeholder engagement initiatives. Prior to joining IQVIA, Hywel was a consultant at Booz&Co and EY. He holds a Master’s degree (MEng) in Engineering from the University of Cambridge.
Tanya Saraylar
Director Offering Management - Digital and Social Media Intelligence at IQVIATanya Saraylar
Tanmay currently leads IQVIA’s Digital and Social Intelligence business globally. He played an instrumental role in conceptualizing, establishing, and developing this business at IQVIA over the past eleven years, beginning in 2011. In his current role, Tanmay leads a global team of 35+ life-sciences-qualified analysts, physicians, pharmacists, pharmacovigilance analysts, and digital experts. IQVIA’s Digital and Social Intelligence team serves actionable insights based on in-depth digital/social data analysis to pharmaceutical, consumer health, and medical technology companies, thus assisting them in developing and commercializing products effectively. As a thought leader in this space, Tanmay has co-authored and published several research papers and posters demonstrating the value of applying NLP techniques to large unstructured social data, thus establishing social media as a credible source of patient insights. He routinely speaks at industry conferences and podcasts advocating the merits of social intelligence-driven ‘voice of the customer” as a driver of patient-centricity.
Kaitlyn Whyte
Linguamatics Application ScientistKaitlyn Whyte
Kaitlyn Whyte is a Linguamatics Application Scientist who provides NLP solutions for extracting insights from unstructured customer data, scientific literature, clinical databases, real world evidence, and more. She ensures client success by providing application support throughout the entire customer journey.
