For years, healthcare and life science have been making good use of their structured data. However, the larger part of enterprise data, nearly 80 percent, is unstructured and has been much less accessible, locked in silos across the data ecosystem. Embedding natural language processing (NLP) is the key to unlocking a step change in insight generation, decision making and innovation. In this session, we will discuss how flexible deployment of NLP capabilities can enable organizations to transform processes, increase efficiencies and realize meaningful value. A focus on use cases in drug safety will be presented, showcasing recent developments for cloud-first strategies and end user review.